With the increasing popularity of digital video, brands should discover fresh, effective ways to influence their customers. Branded video content is a great way to help your brand stand out in an extremely saturated market.
Branded video content is sponsored or created by a brand, while sharing in the brand’s values and does not directly advertise or promote the brand. It aims to monetize on positive association, rather than self-promotion. Branded video content helps businesses break through the chaos and win the attention, loyalty, and spend of probable customers.
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