Luxury & Fashion
Luxury & Fashion Production In India
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India is having
its luxury moment.
We know how to film it.
The first Dior show
ever held in India.
Gateway of India. Maria Grazia Chiuri as Creative Director. Virat Kohli, Isha Ambani, Cara Delevingne, Freida Pinto, Anya Taylor-Joy, Maisie Williams, and Rekha in the front row. Dior’s Pre-Fall collection — the house’s first-ever runway show on Indian soil. The global press was watching. The show was streaming live to international audiences.
We produced the moment, not just the film. Live broadcast to a global audience. Cinematic runway capture. A documentary. BTS across three cities. One production. No second chances.
It remains the reference point for luxury production in India.
North Sails + Hunter & Gatti
Shot in the streets.
Not in a studio
dressed to look like one.
Hunter & Gatti came to us with a sustainability campaign that needed to feel real. Not staged-real. Actually real. We took them to Mumbai — its autorickshaws, its markets, its landfills — and let the city do what it does to a camera.
The result was a documentary series and global campaign that earned its audience. People chose to watch it. That is the only metric that matters.
Our most recent work is under NDA with clients who prefer discretion. Our visible portfolio represents the foundation. We are happy to share relevant context in a direct conversation.
Why luxury brands work with Workbox.
The Country
We are based
in Mumbai.
-not parachuted in. India is the fastest-growing luxury market in the world, and the difference between a production that feels native and one that merely visits is decided before the first frame is shot. We know which locations require permits months in advance, which cities have the right crews, and how to move across three states without losing a day. That knowledge is not instinct. It is time.
The Standard
European
creative rigour.
Same creative benchmarks as the best production companies in Paris, London and New York. With one difference — we know India the way they know their cities. That combination is why international luxury and fashion houses come to us when the work cannot be compromised. We do not lower the standard to match the market. We hold the standard and build the infrastructure to meet it here.
The Model
Few projects
a year.
Workbox is not a volume production house. We take few projects a year — not because we can’t grow, but because we won’t compromise the standard that makes the work worth making. When a luxury house works with us, they are not one of forty active projects. The relationship has our full attention. If we say yes to you, it means something.
Planning India.
Talk to us first.
The productions that go well in India are almost always the ones where the right conversations happened early — before the brief was locked, before the scout was booked, before assumptions hardened into decisions.
We are not pitching for every project. We are looking for the houses that want India done properly, and are willing to involve a production partner early enough to make that possible. If that’s you, we’d like to meet.