Luxury & Fashion
Luxury fashion production in India.
⎯
India is having
its luxury moment.
We know how to film it.
The first Dior show
ever held in India.
Gateway of India. Maria Grazia Chiuri as Creative Director. Virat Kohli, Isha Ambani, Cara Delevingne, Freida Pinto, Anya Taylor-Joy, Maisie Williams, and Rekha in the front row. Dior’s Pre-Fall collection — the house’s first-ever runway show on Indian soil. The global press was watching. The show was streaming live to international audiences.
We produced the moment, not just the film. Live broadcast to a global audience. Cinematic runway capture. A documentary. BTS across three cities. One production. No second chances.
It remains the reference point for luxury production in India.
North Sails + Hunter & Gatti
Shot in the streets.
Not in a studio
dressed to look like one.
Hunter & Gatti came to us with a sustainability campaign that needed to feel real. Not staged-real. Actually real. We took them to Mumbai — its autorickshaws, its markets, its landfills — and let the city do what it does to a camera.
The result was a documentary series and global campaign that earned its audience. People chose to watch it. That is the only metric that matters.
Our most recent work is under NDA with clients who prefer discretion. Our visible portfolio represents the foundation. We are happy to share relevant context in a direct conversation.
Why luxury brands work with Workbox.
The Country
We are based
in Mumbai.
India is the fastest-growing luxury market in the world. The difference between a production that feels native and one that merely visits is decided before the first frame is shot. We are based here — not parachuted in. We know which locations require permits months in advance, which cities have the right crews, and how to move across three states without losing a day.
The Standard
European
creative rigour.
Same creative benchmarks as the best production companies in Paris, London and New York. With one difference — we know India the way they know their cities. That combination is why international luxury and fashion houses come to us when the work cannot be compromised. We do not lower the standard to match the market. We hold the standard and build the infrastructure to meet it here.
The Model
Few projects
a year.
Workbox is not a volume production house. We take few projects a year — not because we can’t grow, but because we won’t compromise the standard that makes the work worth making. When a luxury house works with us, they are not one of forty active projects. The relationship has our full attention. If we say yes to you, it means something.
What we offer
Runway Production & Live Broadcast
Staging a runway show in India is a logistical and creative undertaking that demands a production partner who understands both the spectacle and the infrastructure behind it. Workbox Media handles the full broadcast architecture — multi-camera runway capture, director-cut live streaming, and real-time technical direction — with the same precision expected at the international fashion weeks in Paris or Milan. We have produced live runway broadcasts from Mumbai to global audiences, where latency, framing, and split-second decision-making were non-negotiable. For luxury houses bringing a show to India for the first time, we remove the risk from every variable we can control.
Fashion Campaign Films
A fashion campaign film lives or dies by its location, its light, and the production team’s ability to hold creative intent under pressure. Workbox Media produces campaign films across India for international luxury and fashion clients, working alongside the world’s leading photographers, directors, and creative directors. We handle pre-production, casting logistics, location permits, technical crew, and post-production coordination — without diluting the visual standard the creative demands. India offers a texture and visual richness that few other markets can provide. Our job is to make sure the production infrastructure is invisible, so the creative has nothing to compete with.
Luxury Brand Documentaries
Luxury brand documentaries require a production company that knows how to build narrative trust — with subjects, with archives, and with an audience that will sense immediately when something has been manufactured. Workbox Media produces long-form documentary content for fashion houses and luxury brands that want India told honestly. We have shot across cities, workshops, artisan communities, and private collections, working with European directors who understand the form and local fixers who understand the place. The result is documentary work that holds up as cinema, not just branded content. That distinction matters to the brands we work with, and it matters to us.
Planning India.
Talk to us first.
The productions that go well in India are almost always the ones where the right conversations happened early — before the brief was locked, before the scout was booked, before assumptions hardened into decisions.
We are not pitching for every project. We are looking for the houses that want India done properly, and are willing to involve a production partner early enough to make that possible. If that’s you, we’d like to meet.