Case Study-UBER
Case Study
⎯
Case Study: Uber — Don’t Stop ’Til Zero Brand Film
High-Impact Global Brand Film for Uber’s Sustainability Platform
Overview
Uber launched “Don’t Stop ’Til Zero” — a global sustainability platform outlining the company’s commitment to achieve 100% zero-emission mobility.
To amplify this message, Uber required a premium brand film capable of functioning across:
-
-
Global campaigns
-
Strategic brand communication
-
Government relations
-
ESG storytelling
-
Internal culture alignment
-
Leadership presentations and conferences
The content needed to feel authentic, global, and progressive — reflecting a brand not just talking about sustainability, but actively building it.
The brand film was produced across 11 major global cities, capturing the shared momentum of Uber’s EV transition:
Berlin · Brussels · Bucharest · Delhi · Dubai · London · Los Angeles · Mexico City · Mumbai · New York · Paris
-
Filming Approach & Creative Direction
As a brand film, the tone needed to balance:
-
Emotional storytelling
-
Cinematic aesthetics
-
Data-backed clarity
-
Human-scale authenticity
The narrative connected real Uber EV drivers to the larger climate objective — transforming policy language and ESG commitments into a humanized, relatable brand message.
Shot in real environments, the visual language reflected:
-
Urban movement
-
Charging ecosystems
-
Futuristic mobility architecture
-
Everyday life shaped by cleaner transport choices
The tone: optimistic, credible, and future-forward.
Sustainable Production Practices
The brand film wasn’t only about sustainability — it was produced sustainably.
Execution included:
-
Zero air-freighted equipment
-
Local crew and resource-first sourcing
-
Remote creative supervision
-
EV-only ground transportation
-
Minimal physical footprint workflows
This reinforced the true intent of the campaign — action over messaging.
Services Used
-
International Brand Film Production
-
Creative Alignment & Execution Strategy
-
Line Production & On-Ground Support
-
Global Crew & Logistics Management
-
Remote Creative Direction
-
Multilingual Content Versioning
-
Compliance & Permitting Across Markets
Impact & Outcomes
The completed film became a versatile asset used across:
-
Paid advertising
-
Leadership and government policy presentations
-
Global ESG communication
-
Digital and social campaigns
-
Internal culture and employee engagement
Increased ESG alignment perception among stakeholders
Strengthened strategic narrative consistency across markets
Positioning Uber as an active leader in future mobility, not just a participant
The film elevated Uber’s sustainability story from operational initiative to brand movement.
Why clients Chose Workbox
Because executing a global sustainability brand film requires more than filmmaking — it requires strategic alignment, multi-market execution fluency, and the ability to protect creative intent across borders.
Workbox ensures one outcome:
Global message. Seamless execution. Local intelligence.
Workbox operates with a single purpose: Make complex production effortless for global brands.
We work like a European/US production house — with Indian operational intelligence.
Planning a Global Brand Film?
If you’re building:
Sustainability-led brand campaigns
Purpose-driven film communication
ESG storytelling
Multi-country brand films
Strategic messaging executed across markets
Workbox is the partner you call.