Case Study-Bacardi
Case Study
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Bacardi — The Devender Story
Documentary-Style Branded Content for a Global Lifestyle Brand
Overview
Bacardi — one of the world’s most recognized spirits and lifestyle brands — partnered with Workbox Collective to create a cinematic, human-centered story highlighting cocktail culture, creativity, and personal ambition across Asia.
The campaign spotlighted Devender Kumar — a globally acclaimed mixologist and one of Asia’s most influential voices in contemporary bartending.
The objective:
Create a highly engaging, documentary-style brand film that resonates emotionally, elevates cultural relevance, and reinforces Bacardi’s positioning as a champion of creativity, passion, and modern craftsmanship.
Our Role
Workbox delivered end-to-end storytelling, strategy, and international production execution, including:
Story research & narrative development
Script & cultural context alignment
International filming strategy
Location scouting across Delhi, India & Hong Kong
Crew, logistics & equipment management
Talent direction & performance coaching
Government permits & cross-border coordination
Post-production including edit, color, sound & mastering
Multi-platform delivery formats for digital, paid media, retail & social
We ensured every frame reflected Bacardi’s global brand language — while maintaining authenticity rooted in local culture and personal storytelling.
Filming Locations & Cultural Lens
The film explored Devender’s journey across:
📍 Delhi — where passion and identity were shaped
📍 Hong Kong — where skill, ambition, and global influence evolved
Through cinematic visuals and intimate interviews, the storytelling blended:
Craftsmanship
Cultural identity
Human resilience
Contemporary cocktail culture
The film wasn’t just about mixology — it was about redefining possibility.
Impact & Outcomes
The campaign delivered strong measurable success:
1M+ organic and platform views in launch cycle
42% increase in engagement across Bacardi’s key digital markets
Above-average audience retention and repeat watch rates
Hundreds of organic comments praising authenticity and storytelling
More importantly — the audience aligned the brand with creativity, aspiration, and culture rather than just product promotion.
Why Bacardi Chose Us
Because producing a culturally authentic, cross-border documentary demands more than a production crew — it requires narrative precision, international coordination, and a partner who can translate global brand values into meaningful storytelling across markets.
Workbox operates with one philosophy:
Make global storytelling effortless — while elevating the creative outcome.
Workbox operates with a single purpose: Make complex productions effortless for global brands.
Plan Your Documentary With Us
We work like a European/US production house — with Indian operational intelligence.
Ready to create astory that feels human, global and impossible to ignore?
If you’re a brand, agency, or director looking to create:
Documentary-style branded content
Founder or talent-led storytelling
Culture-driven lifestyle campaigns
International shoots in India or Asia
Human-impact or story-driven brand films
Workbox is the partner global teams call when the story matters.
Book a confidential consultation →
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